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A friend is the founder of an artisan jam company named Ċejċa’. In this project, I set out to create logos and some marketing assets for the company. I wanted something that looks traditional but with a twist - much like the jam product itself.
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Illustrator
Photoshop -
The main challenge behind this project was creating something that was very traditional and familiar yet also visually very interesting. I tried to go for a ‘tberfil’ effect while also applying different elements that make the viewer look twice.
Two Logo Concepts for a Local Jam Company
I turned the dot above the C into a sweet to create a sense of playfulness and fun. The colors chosen are neutral.
This is done purposefully to allow the color of the jam to dominate when the final product is viewed by the customer. The soft pastel brown is reminiscent of Maltese stone.
The custom-made font of “Cejca” is a throwback to handpainted typeface.
“ARTISAN JAMS” is a more current font downloaded from Da Font called “See You Soon”. In this way, the final look is both traditional and current, with a playful twist - thus fitting the product perfectly.
This logo is ultra-classic and simple with a black and white colour palette. The monochrome colors were chosen to make the color of the jam contrast and pop.
It incorporates serif ‘hand-painted’ font “Ċejca” juxtaposed with a more current font downloaded from Da Font called ‘See You Soon’ that spells “ARTISAN JAMS”.
The logo is inspired by Maltese tberfil - the traditional Maltese folk art of hand-painted decorative lettering, pinstriping, and ornamentation
The centerpiece of the logo is the jar of jam placed within a stylized sweet-wrapper.
It is classic and current and playful.
Preparing a Moodboard
I started out with a moodboard, collecting images related to Maltese culture.
Preparatory Sketches
I made preparatory sketches where I brainstormed various concepts. I like to use pen and pencil before eventually moving to digital tools.
Final Logo Mock-Up
Here’s the final logo in situ.
GIF To Promote the Brand
This is a fun GIF I created to promote the brand and make it seem less traditional and more current. It creates a party vibe with the flashing colours and the word play.
Pop Culture and Marketing to a Younger Audience
The banner I created here is aimed at a younger demographic. It uses pop culture iconography and super hero imagery to make the brand more cool. The superhero image is AI generated.
ChatGPTs Take
This image was produced by ChatGPT. I fed the banner I created (seen above) into the LLM and told it to improve on my work. I stored the prompt in a prompt library. In the output, you can see that it retained some of my copy and added some of its own. Likewise, it kept some visual elements and changed others. I thought this was an interesting example of how AI can build on the human process rather than simply replace it. Although I still prefer my version!